Pricing

Every situation is unique, so the prices shown are indicative and presented as a range.

Visual Audit

3,000 — 6,000

Core Identity Elements

  • Logo (primary, secondary, favicon): clarity, quality, correct usage, legibility at different sizes

  • Iconography (if used separately from logo): style, consistency, fit with brand character

  • Colour palette: usage, accuracy, hierarchy, accessibility (contrast ratios), vibrancy vs. muted balance

  • Typography: brand fonts used, consistency across channels, hierarchy, tone match

  • Photography style: subject matter, treatment, filters, mood consistency, relevance

  • Illustration style: consistency, appropriateness, alignment with other visual elements

Messaging
& Tone Audit

1,000 — 3,000

Core Tone of Voice Analysis

Evaluating the personality the brand expresses through language:

  • Tone of voice characterisation: what type of voice is coming through (friendly? formal? corporate? quirky?) — does it fit the desired positioning?

  • Volume: too loud / shouty / sales-y vs. too passive or apologetic

  • Emotional tone: too cold, too earnest, too forced, or appropriate

  • Vocabulary & word choice: simple/accessible vs. unnecessarily complex or jargon-laden

  • Clarity: are messages easy to grasp and act on?

  • Consistency across touchpoints: is the tone coherent across website, social, print, packaging, email, sales materials, internal comms?

  • Brand promise: is it clear, consistent, and credible?

  • Core messages: are the main messages the brand is communicating aligned with its positioning?

  • Differentiation: are the messages distinctive, or could they apply to any competitor?

  • Support points / proof: are benefits substantiated, or just vague claims?

  • Audience fit: do the messages speak to the intended target audience in language they relate to?

Risk & Red Flags

  • Tone drift between channels (e.g. polished website, flippant social, generic packaging)

  • Inappropriate humour or cultural insensitivity

  • Inconsistent personality (e.g. overly formal product copy vs. casual brand positioning)

  • Language that triggers risk (e.g. compliance issues, legal claims, over-promises)

  • Buzzword overload or empty marketing speak

  • Off-brand vocabulary (words that sound like another type of business)

Brand Architecture Alignment

3,000 — 5,000

Social Media
Audit

Coming soon

Brand
Foundations
Audit

2,000 — 4,000

Alignment & Clarity Check

Then you assess alignment to the business’s current strategy and market reality:

  • Does the architecture match the business model? E.g. if a company now sells through partners, is the brand structure too fragmented or too tightly controlled?

  • Does it fit current positioning? E.g. a premium parent brand with mass-market sub-brands may create friction.

  • Does it support growth? Can the architecture scale as new offers or markets are added?

  • Does it support customer navigation? Is it clear to the customer how to understand and move through the portfolio?

  • Visual and verbal alignment: Are visual and naming conventions applied consistently across all levels?

Content/Message Alignment

  • Content pillars — is content aligned with brand strategy and content themes?

  • Core messaging — is the brand promise/positioning coming through in content?

  • Calls to action — are CTAs consistent with brand personality (soft sell, hard sell, informative)?

  • Balance of content — does the mix of content reflect the brand (educational, inspirational, promotional, community)?

  • Stories / reels — are short-form video content aligned visually and tonally with the brand?

Market Research

TBC

Test, challenge and prove.

Good brand decisions start with knowing what your audience really thinks. I use online research tools to test ideas, creative, and messaging with real people — not just rely on gut feel.


This can include short polls, concept tests, and targeted feedback on names, visuals, or positioning statements. I’ll help you ask the right questions and interpret the results into clear, actionable insights — so you can move forward with confidence.

Complete Audit Package

15,000 — 20,000

Core Identity Elements

  • Logo (primary, secondary, favicon): clarity, quality, correct usage, legibility at different sizes

  • Iconography (if used separately from logo): style, consistency, fit with brand character

  • Colour palette: usage, accuracy, hierarchy, accessibility (contrast ratios), vibrancy vs. muted balance

  • Typography: brand fonts used, consistency across channels, hierarchy, tone match

  • Photography style: subject matter, treatment, filters, mood consistency, relevance

  • Illustration style: consistency, appropriateness, alignment with other visual elements

Current Architecture Mapping

Reviewing the current state:

  • Hierarchy — how is the brand structured? Masterbrand, house of brands, endorsed brands, sub-brands, product lines, service lines.

  • Visual hierarchy — how is this structure expressed visually (logos, typography, naming conventions)?

  • Verbal hierarchy — how is this structure expressed verbally (naming, descriptors, messaging)?

  • Audience perception — do customers understand how the brands, sub-brands and offers relate to each other?

Brand Experience / Community Management

  • Comment tone — are responses aligned with brand personality?

  • Engagement style — is the brand behaving consistently when interacting (formal, casual, witty, empathetic)?

  • Crisis or risk handling — is tone appropriate in sensitive interactions or complaints?

  • Accessibility — does content meet accessibility standards expected for a modern brand (alt text, contrast, video captions)?

Purpose

  • Does the brand have a clearly articulated purpose?

  • Is it stated in a way that is inspiring and actionable — not just “to make money” or “to be the best X”?

  • Is the purpose aligned with the business’s current reality and ambition?

  • Is it used consistently across internal and external materials?

Vision

  • Is there a clear and inspiring vision statement?

  • Does it describe a desirable future the brand is working toward?

  • Is it distinctive, or could it apply to any competitor?

  • Is it known and used internally (or just sitting in a deck)?

Values

  • Are core brand values defined?

  • Are they expressed clearly and simply (ideally not more than 3–5)?

  • Are they behaviourally meaningful — can you tell what actions or behaviours they would drive?

  • Are they actively reflected in brand expression and culture, or just words on a page?

  • Are values consistent with the brand’s tone and customer experience?

Brand Promise

  • Is there a clear brand promise or customer value proposition?

  • Is it credible — can the brand actually deliver on it?

  • Is it emotionally resonant — does it speak to what customers want to feel?

  • Is it differentiated — or could any competitor claim the same thing?

All of the above.