A popular starting point, this service provides a clear visual breakdown of all your brand and marketing collateral. It includes a comparison with competitors and relevant industry trends to identify key strengths and weaknesses. The audit helps determine which assets should be updated, refreshed, or retained—offering clarity before undertaking any rebranding efforts.

Pair this with other audits to get a better overall picture with stronger recommendations, and more confidence moving forward.

Is your brand saying the right things in the right way? This audit assess whether your tone of voice aligns with your brand’s intended position and ambition—by shaping it into a clear character profile. Is it too soft? Too loud? Too clever for its own good?

It cross-references your language across all platforms—web, socials, packaging, sales decks—to uncover inconsistencies, risky phrasing, and patterns in how you communicate. Identify your brand’s core messages and how well they’re landing.

The result: a practical summary with recommendations to bring your voice into sharper focus, whether you’re tweaking or transforming.

A clear brand structure makes everything else easier—whether you’re managing one brand or several. I assess how your products, sub-brands, and services are organised, named, and related to one another.

This audit helps identify confusion, overlap, or fragmentation across your brand ecosystem. I look at how your offering is presented to the market, whether the hierarchy makes sense, and whether the structure supports your long-term strategy.

You’ll receive a breakdown of current architecture, points of tension or inefficiency, and practical options for restructuring—so your brand works harder and communicates more clearly.

For a deeper look at how your brand performs online, I collaborate with a specialist in social and digital marketing to deliver a comprehensive audit.

This includes analysis of your social channels’ performance—what’s working, what isn’t, and who you’re really reaching. We look at engagement data, audience targeting, platform strategy, and posting frequency to uncover missed opportunities and underperforming content.

Together, we provide a clear set of insights and recommendations to help align your social efforts with your business goals, sharpen your targeting, and improve ROI.

If you’re unsure what your brand really stands for—or it’s been a while since you looked—you might need to revisit the foundations.

I review the core elements that shape how your brand should behave and communicate: purpose, vision, values, brand promise, and key pillars.

This audit checks for clarity, consistency, and relevance. Are they meaningful? Do they align with where your business is now? I then provide recommendations to tighten or refine them, so your brand has a strong backbone to build from—internally and externally.

Want to know what your audience really thinks? I run quick, targeted surveys and creative tests using online tools—so you get honest feedback before making big decisions.

Whether it’s a new logo, product name, or marketing idea, I help you test it with real people, not just your team or gut feel. I’ll guide you on what to ask, who to ask, and how to make sense of the answers.

It’s simple, fast, and gives you a clearer picture of what’s going to land—and what might miss the mark.

This is the full picture. The Complete Brand Audit pulls together all the individual audits—visual identity, tone and messaging, brand architecture, foundations, social presence, and market perception—into one holistic review.

I take a deep dive into how your brand looks, sounds, and holds up across every touchpoint. You’ll get a clear snapshot of what’s strong, what’s inconsistent, and where things might be holding you back.

The result is a practical, prioritised set of recommendations tailored to your business—whether you’re after a light refresh or a full rebrand roadmap.